Brand Introduction

Created by the renowned presidential banquet Master Chef JOE YAP。The Artisan Chef Sauces are infused with his passion for Peranakan cuisine, the rigorous standards of international culinary competitions, and the meticulous requirements of presidential banquets. Presented in over 80 sauces, each dish is endowed with the soul of flavors from the international culinary stage.

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Brand Philosophy

Infusing every dish with the flavors of the international culinary stage and draw inspiration from the unique herbs, spices, techniques and ingredients used in different cuisines.
Brand Philosophy Dish
"Cooking is a lifelong passion."
– Master Chef JOE YAP
Chef Joe Yap is a true culinary master! He blends the richness of Peranakan flavors with the exacting standards of international competitions and high-profile events like presidential banquets is no small feat. Peranakan cuisine itself has such a deep and vibrant history, with its mix of Malay and Chinese influences - perfect for creating sauces that burst with flavor and complexity.
The Artisan Chef sauces are all about elevating the cooking experience, whether you're just starting out or already have acquired some cooking skills.

Brand History

20 Years of Flavor Inheritance and Innovation
2004
Founded in Singapore, initially focused on high - end catering services, serving government and corporate clients as well as private banquets.
2012
A five-star hotel in Singapore hosted a Peranakan Food Promotion for its VIP clientele, and Chef Joe was specially invited to curate the menu and showcase his culinary expertise.
2013
The company shifted its focus to a more niche market by emphasizing the production of Peranakan and traditional-flavored food sauces, while also pivoting toward B2B clients like hotels, clubs, and caterers. This strategic transformation enabled the company to establish a unique presence in the market, particularly appealing to consumers who value distinct Peranakan and traditional flavors.
By highlighting and leveraging these unique offerings, the company could effectively differentiate itself and attract a specific customer base. This positioning strategy involves understanding the needs of the target audience, emphasizing unique brand attributes, and crafting a positioning statement. 
2015
The facility has a SFA licence for Central Kitchen for Preparation of Cooked Food, Pastes and Sauces, Pastries, Desserts and Light Meals, is ISO 22000:2018 certified by SOCOTEC and holds a Halal Certificate under the Product Certification Scheme issued by Singapore MUIS.
2023
Launched the "Lesser- Salt and Small - Portion" series, covering 80 products, with 60% of them being Halal - certified. This series has become the first choice for Southeast Asian home kitchens, continuing the chef's original intention of "allowing every family to easily recreate star - level flavors".